Grand Theft Halo

Is it just us or are video game advertising slogans and taglines becoming a bit, you know, samey? We saw a TV advert yesterday for a game that shall remain nameless (just in case we know the marketer behind the campaign) and, from the audio alone, we could immediately tell it was a game ad. It’s … Continue reading Grand Theft Halo

The importance of writers in video game creation

With the vast majority of our clients coming from the video games sector, we thought it was a good time to pose a question that is – we hope – familiar to most decision-makers in the industry: how much value can a writer add to a game project? This is a wide-ranging discussion – wider, … Continue reading The importance of writers in video game creation

Copy Republic is One!

With the birthday celebrations slowly fading into memory, Copy Republic marches confidently into its second year of business (avoiding the patch of ice which has yet to melt on the front path). That’s right, believe it or not, it’s been over a year since I left EA's (admittedly benevolent) Empire and turned my beloved Republic … Continue reading Copy Republic is One!