Earlier this year, I was asked to contribute to the ProCopywriters blog. It was a privilege to be asked, given the respect I have for them. The ProCopywriters website offers amazing insight for aspiring and experienced writers alike, and a quick flick through their comprehensive blog has often helped me with freelance and writing dilemmas. … Continue reading My ProCopywriters blog contribution
With the slow death of the physical instruction booklet over the last few years, in-game guidance has risen to satisfy game makers' explanatory requirements. Experimenting with combinations of in-game tutorials and digital manuals, studios and publishers have been searching for an instructional strategy that arms readers with sufficient gameplay knowledge while keeping development costs at … Continue reading Game Writing Projects: Digital Instruction
While the term "digital copy" covers a lot of ground, there are simply too many applications for us to include them in separate entries. What is abundantly clear is that, unlike game manuals and pack copy, digital copy creation is very much on the rise within the games industry. All games, whether web-based, downloadable or “packaged goods”, must … Continue reading Game Writing Projects: Digital Copy
Like instruction booklets, the fate of BOP (back of pack) or BOB (back of box) copy -- the terms are used interchangeably by individuals and publishers throughout the industry -- is intrinsically linked to the shelf life of packaged goods. However, like manual content, the copy included in back of pack text will always exist in one … Continue reading Game Writing Projects: Pack Copy
The creation of the humble instruction booklet was once a core discipline for writers entering the video game industry. Prior to 2000, manuals of over 64 pages were commonplace, depending on the genre. However with the ceaseless advances of the Internet, increasing flexibility of game software and prevailing desire of studios and publishers to reduce … Continue reading Game Writing Projects: Instruction Manuals
With the vast majority of our clients coming from the video games sector, we thought it was a good time to pose a question that is – we hope – familiar to most decision-makers in the industry: how much value can a writer add to a game project? This is a wide-ranging discussion – wider, … Continue reading The importance of writers in video game creation
