Earlier this year, I was asked to contribute to the ProCopywriters blog. It was a privilege to be asked, given the respect I have for them. The ProCopywriters website offers amazing insight for aspiring and experienced writers alike, and a quick flick through their comprehensive blog has often helped me with freelance and writing dilemmas. … Continue reading My ProCopywriters blog contribution
While the term "digital copy" covers a lot of ground, there are simply too many applications for us to include them in separate entries. What is abundantly clear is that, unlike game manuals and pack copy, digital copy creation is very much on the rise within the games industry. All games, whether web-based, downloadable or “packaged goods”, must … Continue reading Game Writing Projects: Digital Copy
Like instruction booklets, the fate of BOP (back of pack) or BOB (back of box) copy -- the terms are used interchangeably by individuals and publishers throughout the industry -- is intrinsically linked to the shelf life of packaged goods. However, like manual content, the copy included in back of pack text will always exist in one … Continue reading Game Writing Projects: Pack Copy
Is it just us or are video game advertising slogans and taglines becoming a bit, you know, samey? We saw a TV advert yesterday for a game that shall remain nameless (just in case we know the marketer behind the campaign) and, from the audio alone, we could immediately tell it was a game ad. It’s … Continue reading Grand Theft Halo
