Earlier this year, I was asked to contribute to the ProCopywriters blog. It was a privilege to be asked, given the respect I have for them. The ProCopywriters website offers amazing insight for aspiring and experienced writers alike, and a quick flick through their comprehensive blog has often helped me with freelance and writing dilemmas. … Continue reading My ProCopywriters blog contribution
FIFA 10: Let’s write terrible taglines!
With FIFA 10’s eagerly anticipated arrival only a matter of weeks away, I thought it was a good time to ask a question that’s been troubling us at Copy Republic for a few years now: what in the name of Ronaldo’s permatan is happening to FIFA taglines?I was still at EA when the FIFA 08 … Continue reading FIFA 10: Let’s write terrible taglines!
Grand Theft Halo
Is it just us or are video game advertising slogans and taglines becoming a bit, you know, samey? We saw a TV advert yesterday for a game that shall remain nameless (just in case we know the marketer behind the campaign) and, from the audio alone, we could immediately tell it was a game ad. It’s … Continue reading Grand Theft Halo