While the term “digital copy” covers a lot of ground, there are simply too many applications for us to include them in separate entries.
What is abundantly clear is that, unlike game manuals and pack copy, digital copy creation is very much on the rise within the games industry. All games, whether web-based, downloadable or “packaged goods”, must have a potent online presence these days, which means words…and lots of them.
Whether they take the form of blog posts, social media updates and mailshots designed to keep players up-to-date with offers and news, or feature articles, character descriptions and other copy designed to enhance in-game experiences, the clear, compelling copy of a good writer is always a valuable asset for any marketing department.
At Copy Republic, we’ve been adding value to video games for 15 years. To discover what we can do for your game, contact us.