Tag: product descriptions

My ProCopywriters blog contribution

Posted on by John in CR news, Freelance writing, Games

Earlier this year, I was asked to contribute to the ProCopywriters blog. It was a privilege to be asked, given the respect I have for them. The ProCopywriters website offers amazing insight for aspiring and experienced writers alike, and a quick flick through their comprehensive blog has often helped me with freelance and writing dilemmas. … Continue reading My ProCopywriters blog contribution →

Game Writing Projects: Pack Copy

Posted on by John in Freelance writing, Games

Like instruction booklets, the fate of BOP (back of pack) or BOB (back of box) copy -- the terms are used interchangeably by individuals and publishers throughout the industry -- is intrinsically linked to the shelf life of packaged goods. However, like manual content, the copy included in back of pack text will always exist in one … Continue reading Game Writing Projects: Pack Copy →