Games company stocks are recession-proof huh? Try telling that to the millions of us with Electronic Arts, Activision Blizzard and Ubisoft holdings (to name but a few). Yes there was a time when the games industry rode out recessions. In fact, some of the larger publishers positively flourished as staying in became the new going … Continue reading Video Game Stock Shocker!
I told you in my first post that I'd keep you updated on the development of Copy Republic's new logo. Well, hot off the press, here it is! After a few final tweaks over the last couple of days, it's now ready for deployment on our website, invoices, social media pages, stationary, drafts and more. … Continue reading Our logo is a gogo!
Is it just us or are video game advertising slogans and taglines becoming a bit, you know, samey? We saw a TV advert yesterday for a game that shall remain nameless (just in case we know the marketer behind the campaign) and, from the audio alone, we could immediately tell it was a game ad. It’s … Continue reading Grand Theft Halo
With the vast majority of our clients coming from the video games sector, we thought it was a good time to pose a question that is – we hope – familiar to most decision-makers in the industry: how much value can a writer add to a game project? This is a wide-ranging discussion – wider, … Continue reading The importance of writers in video game creation
With the birthday celebrations slowly fading into memory, Copy Republic marches confidently into its second year of business (avoiding the patch of ice which has yet to melt on the front path). That’s right, believe it or not, it’s been over a year since I left EA's (admittedly benevolent) Empire and turned my beloved Republic … Continue reading Copy Republic is One!
Ever since firing the first shots in the Copy Revolution of 2007, it’s been my intention to start a blog, partly to highlight the progress of my new venture but also to “keep my eye in” between writing jobs. I guess the fact that I’m typing the first words almost thirteen months after founding Copy … Continue reading Vive la République!